Create dinners, create magic. Simple as that.

We think that this approach represents a different way of looking at cooking instruction from what you typically find out there today. For instance, anyone can easily discover 3 recipes on any recipe site, but each of those recipes still exist in their own silo. The roast chicken recipe has no idea its being cooked with the roasted brussels sprouts and a side and apple pie for dessert. You still need to make your own mental leap to unify the steps of these dishes into one single to-do list and have a meal that’s efficiently prepared and well timed. Someone who’s an experienced cook or professional chef naturally knows how to get all three of these things onto the table with minimal drama, but for most people, this kind of thing presents a challenge. Herein lies one of the gaps in showing you how to plan and execute a dinner party and we think there’s real value in figuring this and many other problems out with technology.

The challenge: digitizing the mind of a chef

There’s much more to be done, and the playing field is wide open for where this can go. At the end of the day, I believe that great things happen when you cook for those you care about. Knowing that, I wish everyone could cook more for the people in their lives and have the same great experience I’ve had doing the same. To the extent that I can help lower the barriers to cooking through technology, content, and inspiration, I will, and this is just the start.

App Prototype

Take a look/listen to the presentation and let me know what you think. Would this approach be valuable to you? Leave us a note in the comments.

 Presentation photos by Steph Goralnick