Scenario Planning & Innovation Strategy
We help established food companies research, develop, and envision the future.
Our innovation consulting and future scenario planning process is the core of what we do for clients so they can understand how the innovation signals of today will create plausible scenario futures.
Clients will be empowered to understand what opportunities and challenges may lie ahead of them in the next 5-10 years and how they should deploy strategies today to succeed tomorrow.
Speaking
Our founder Mike Lee, speaks worldwide on future food trends at conferences and events pertaining to the future of food and innovation. Keynote topics include: The Future of Food, New approaches to innovation in food, How consumer behavior is driving the food industry, and more.
Sample Talks:
- Evoke Ag Conference
- PSFK Innovation Conference
- Food Forward Conference
Workshops
The pace of change in food is accelerating and keeping up can be daunting. We create educational food, culinary, and innovation days / workshops that help companies better forecast and prepare for a dynamic, changing food environment.
Concepting
We develop conceptual food products that imagine what our grocery store shelves will look like in the face of technological and food systems change. Inspired by the auto industry’s concept cars, our concept food products are tangible visions of what products we might see on shelves in the coming decades.
Why We Do What We Do
Our Inspiration: like concept cars did for the auto industry, we aim to envision the future of food through our concept food products, experiences, and workshops.
It’s difficult to think about massive disruptions in an industry when you’re focused on simply getting through the end of the month, quarter, or year. We understand this. But we firmly believe it’s necessary to look up from what we’re doing and consider what the world could hold deeper into the future. By doing this, we can not only be prepared for market disruptions, but we can proactively build the future we’d like to see.
Producing food is incredibly difficult on any scale, and as a result, the food industry can’t always afford to look too far into the future for inspiration.
But look at the role of concept cars in the auto industry, for example. It’s an industry that’s institutionalized the idea of building glimpses of the future on a regular basis. Free from the constraints of full-scale production, concept cars are able to show a more ambitious version of the future than any of the current cars can.
We’re deeply inspired by the idea of a concept car and its ability to keep an industry fresh and forward thinking. This is what we do with our concept food products and we use them to inspire change within the food industry.